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Jeffree Star

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Star used popular social networking website Myspace to further both his music as well as fashion design career.[10] He also used Myspace for blogging about his life, while making social commentary on “self-image and confidence,”[11] fame, beauty, and life. Star had built up a fan base on several websites but convinced many to join him on Myspace, giving his profile a large number of followers from the beginning. His Myspace photoshoots would frequently get over 50,000 comments when posted.[3] Star also gained fame as one of the most popular independent artists, with the daily rankings placing him in the top tier on Myspace.[12] Music career Star’s music career as an electronica and pop vocalist began when he befriended Peaches’ drummer Samantha Maloney, who encouraged him to make music.[3] During the summer of 2007, Star was advertised as a part of the True Colors Tour 2007,[13] which traveled through 15 cities in the United States and Canada.[14] The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride month.[14] Star released his first and only studio album Beauty Killer in 2009, which peaked at number 7 on the US Billboard Top Electronic Albums chart.[15] The album included songs such as “Lollipop Luxury” featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Akon—who described Star as “the next Lady Gaga”—with plans to release a second album. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances. He later described signing to Akon’s record label as “the biggest mistake I’ve ever made.”[16] He appeared in the second version of Kesha’s music video for her single “Take It Off” in 2010.[17] Star has worked with several other musical performers, including Blood on the Dance Floor, Deuce,[18] Millionaires,[19] and Larry Tee.[20] Jeffree Star Cosmetics In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, using his life savings.[21] He started making videos promoting the brand on YouTube, where he subsequently became a popular YouTuber and amassed more than 11 million subscribers and over 1.2 billion views, as of 2018.[22] Bustle magazine described Star as “a musician and onetime Myspace celeb that reinvented himself in the YouTube makeup tutorial space.”[23] His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags. The first physical Jeffree Star Cosmetics store opened at Westfield Garden State Plaza in Paramus, New Jersey on August 11, 2018

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